Its really no different than Nike. They made a marketing move to target a specific political base while alienating the other side. They have enough market share(#3 in sales) so this isn't a financial risk.
Nike has a relatively young, naive target audience. Even if they are conservative, they're probably not trying to wear "conservative clothes."
Ben & Jerry's, on the other hand, may have overestimated how young and hip their own target audience is. B&J's was hipstery in the 1990s; the kind of people who might have been rubbed the wrong way by "Cherry Garcia" probably ate Ann Page ice cream anyway.
Those days are over, though. The hippies' parents are dead, and the hippies (and a lot of their kids) are voting for Trump. Truly young people aren't eating B&J's (http://www.onegreenplanet.org/vegan-foo … ice-cream/).
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