CollegeSportsUnfiltered.com

College sports... without the power-hungry mods!

You are not logged in.

#1 2018-10-30 13:06:02 - Ice Cream

Nugget's Ghostbuster (1627)
Member
From: U.S. Department of Interior
Registered: 2017-08-25
Posts: 5,767

Ice Cream

DqxwxpNUwAA2TWi.jpg:large


"There was a great deal of character on that field today. They are for real, no doubt about it. This was no fluke." - Coach Paul "Bear" Bryant

Offline

#2 2018-10-30 14:37:29 - Ice Cream

AndreWhere (1252)
Member
From: Decatur, GA
Registered: 2017-08-24
Posts: 8,746

Re: Ice Cream

Why is there this pervasive assumption that everyone who matters is onboard with subverting Donald Trump? It really boggles my mind. In most states, most voters apparently voted for him. And yet, any audience that's relatively educated, young, diverse, or affluent is subjected to this "wink, wink, nudge, nudge, orange man bad, right?"  routine. You've got to be pretty thick-skulled to work in the marketing department of a national ice cream maker and think that shit is a good idea.


Bring back Reed V. "Pie" TurkPalmer Eustachy.

Offline

#3 2018-10-30 14:47:18 - Ice Cream

Nugget's Ghostbuster (1627)
Member
From: U.S. Department of Interior
Registered: 2017-08-25
Posts: 5,767

Re: Ice Cream

Its really no different than Nike. They made a marketing move to target a specific political base while alienating the other side. They have enough market share(#3 in sales) so this isn't a financial risk.


"There was a great deal of character on that field today. They are for real, no doubt about it. This was no fluke." - Coach Paul "Bear" Bryant

Offline

#4 2018-10-30 16:25:21 - Ice Cream

AndreWhere (1252)
Member
From: Decatur, GA
Registered: 2017-08-24
Posts: 8,746

Re: Ice Cream

Nugget's Ghostbuster wrote:

Its really no different than Nike. They made a marketing move to target a specific political base while alienating the other side. They have enough market share(#3 in sales) so this isn't a financial risk.

Nike has a relatively young, naive target audience. Even if they are conservative, they're probably not trying to wear "conservative clothes."

Ben & Jerry's, on the other hand, may have overestimated how young and hip their own target audience is. B&J's was hipstery in the 1990s; the kind of people who might have been rubbed the wrong way by "Cherry Garcia" probably ate Ann Page ice cream anyway.

Those days are over, though. The hippies' parents are dead, and the hippies (and a lot of their kids) are voting for Trump. Truly young people aren't eating B&J's (http://www.onegreenplanet.org/vegan-foo … ice-cream/).


Bring back Reed V. "Pie" TurkPalmer Eustachy.

Offline

Board footer